“If you’re conscious at all about what’s going on in the world and the changes that are needed, it’s obvious to me that business has a tremendous role to play in the transformation to a more equitable, social and environmental world.”
That’s what gets Christopher Roy out of bed every morning. Christopher runs Marketworks, his own consulting agency that provides digital marketing for a growing number of businesses that consider societal benefits, social change and environmental sustainability to be essential parts of their business offering. His clients are the kinds of enterprises that are doing business differently, operating more in relationship with the natural world, lead by people putting social and environmental benefits ahead of profit. “That’s pretty powerful to me,” he says, with a wise twinkle in his eye.